Free Essays on MIOPÍA DE MERCADOTÉCNIA

Toda empresa que se encuentre en actividad esta conformada por dos elementos esenciales: producto y mercado, durante mucho tiempo las empresas han buscado desarrollar nuevos productos que les permitan obtener atractivos mrgenes de utilidad y los esfuerzos de esta bà ºsqueda generalmente se enfocaban al producto, sin embargo, hoy en dà ­a la atencià ³n debe ser dirigida principalmente a detectar necesidades latentes en el consumidor, y producir satisfactores que el mercado identifique como soluciones a su necesidad. Charles W. Lamben en su libro Marketing seà ±ala a la miopà ­a de mercadotecnia como "la definicià ³n de un negocio en tà ©rminos de bienes y servicios, mas que en los beneficios buscados por el consumidor", es decir el negocio tiene como punto de partida al producto y no la necesidad del consumidor. Jerry McCarthy y Phil Kotler propusieron hace ya mas de dos dà ©cadas cuatro elementos base que integraban lo que denominaron mezcla de mercadotecnia o las 4P's -Producto, Precio, Plaza y Promocià ³n- y desde entonces han sido estos los que han marcado la pauta en la planeacià ³n de marketing, sin embargo, con las nuevas tendencias originadas por los grandes cambios a los que nos ha sometido la era de la informacià ³n, la tecnologà ­a y la competencia, es conveniente recapacitar sobre la situacià ³n actual y las variantes que pudieran aplicarse a las famosas 4P's. Bob Lauterborn director de comunicaciones de mercadotecnia y publicidad corporativa de International Paper Co., hace una propuesta llamada las 4C's en donde propone cambiar el enfoque clsico de McCarthy y Kotler sutituyendo al producto por el consumidor, al precio por el costo, a la plaza por la conveniencia y a la promocià ³n por la comunicacià ³n. El producto por el Consumidor. Lauterborn propone cambiar el enfoque del producto hacia el consumidor, buscar a los consumidores y descubrir sus necesidades; entonces y no antes fabricar el producto a comercializar. ... Free Essays on MIOPà A DE MERCADOTÉCNIA Free Essays on MIOPà A DE MERCADOTÉCNIA Toda empresa que se encuentre en actividad esta conformada por dos elementos esenciales: producto y mercado, durante mucho tiempo las empresas han buscado desarrollar nuevos productos que les permitan obtener atractivos mrgenes de utilidad y los esfuerzos de esta bà ºsqueda generalmente se enfocaban al producto, sin embargo, hoy en dà ­a la atencià ³n debe ser dirigida principalmente a detectar necesidades latentes en el consumidor, y producir satisfactores que el mercado identifique como soluciones a su necesidad. Charles W. Lamben en su libro Marketing seà ±ala a la miopà ­a de mercadotecnia como "la definicià ³n de un negocio en tà ©rminos de bienes y servicios, mas que en los beneficios buscados por el consumidor", es decir el negocio tiene como punto de partida al producto y no la necesidad del consumidor. Jerry McCarthy y Phil Kotler propusieron hace ya mas de dos dà ©cadas cuatro elementos base que integraban lo que denominaron mezcla de mercadotecnia o las 4P's -Producto, Precio, Plaza y Promocià ³n- y desde entonces han sido estos los que han marcado la pauta en la planeacià ³n de marketing, sin embargo, con las nuevas tendencias originadas por los grandes cambios a los que nos ha sometido la era de la informacià ³n, la tecnologà ­a y la competencia, es conveniente recapacitar sobre la situacià ³n actual y las variantes que pudieran aplicarse a las famosas 4P's. Bob Lauterborn director de comunicaciones de mercadotecnia y publicidad corporativa de International Paper Co., hace una propuesta llamada las 4C's en donde propone cambiar el enfoque clsico de McCarthy y Kotler sutituyendo al producto por el consumidor, al precio por el costo, a la plaza por la conveniencia y a la promocià ³n por la comunicacià ³n. El producto por el Consumidor. Lauterborn propone cambiar el enfoque del producto hacia el consumidor, buscar a los consumidores y descubrir sus necesidades; entonces y no antes fabricar el producto a comercializar. ...

How To Achieve Your Blog Writing Goals This Year

How To Achieve Your Blog Writing Goals This Year Nearly all bloggers have heard the most blogs fail in three months statistic. Its a boogeyman of a fact if there ever was one. It prevents some from even getting started. It wrings the joy out of writing in a few weeks. And it lets some bloggers walk away with a shrug, assuming they are in good company as they let their blog go dark. You dont have to fail. You can make significant changes to your blog. You can see success whether starting out new or retooling your blog. Follow these tips on achieving your blog writing goals this year. Your New Years Resolution To Blog More Doesnt Have To Fail via @JulieNeidlinger Why Your Blog Will Succeed (But Some Don't) The high failure rate of blogs is truly depressing. It's no wonder that bloggers start the year with big hopes and plans, attempting to offset the inevitable. But, like resolutions or any decision to make a change in life, failure is the dominant feature when considering how many are making the attempt. New Year's resolutions fail because: People make ridiculous, unrealistic goals. People don't mentally prepare themselves to meet the goals and fend off doubt in the meantime. People use guilt, fear, or "bootstrap" resolve to meet goals. People neglect to find supportive people to surround themselves with. So, why are blogs so short-lived? In a survey we conducted, we discovered that 33%  of bloggers spend two hours on a post. Another 25% spend 3 hours on a post. That is a significant time commitment for something, particularly if you're just getting started and aren't seeing the return on that time investment that more established bloggers experience. More #blogging means more time. Meet your blog writing goals, and don't give up.You have to keep writing without any promise of return  and do this for a while. A few weeks or months in is when most bloggers give up. The lack of return in the face of the amount of work it takes to blog makes shutting down the blog easy. In short: Blogs are hard work. Be  ready for that, and you'll succeed. How To Commit To Your Blog The same techniques that you might use to keep your New Year's resolutions can help your blog, too. As with those resolutions, it's simply a matter of committing to something- in this case, your blog- and approaching these changes with an attitude for success. Your blog doesn't have to fail, but it will if you don't follow this list. 1. Don't Over-Commit When You Start Let's say you aren't much of a runner. If you've never run before, making a resolution to run 10 miles a day starting tomorrow is setting yourself up for failure. When you over-commit at the start, it's easy to hurt yourself and too hard to keep with it. The same can be said for starting a blog. Consistency matters more than frequency, so start small with your blog. Aim for one post a week, and make it a good post. Discover your method for creating a blog post and make it a habit. Get started on your own, and worry about adding members  and assembling your  blogging team later. Consistency matters more than frequency for  #blogging. Don't over-commit when you start.Make small goals that you can achieve at the beginning. You need some success under your belt to get the courage and inspiration to up your goals, so succeeding at a few small goals will give you just the right amount of confidence to go forward. Crush your blog writing goals. 2. Start Small Toward A Big Goal, And Have Fewer Goals A better method than starting off with running 10 miles a day? Make that 10 miles a day the big goal, and start by running a mile a day. Then increase it, bit by bit. And have fewer goals to start with. A Stanford University study found that the willpower you have at your disposal is limited. You can only achieve so much before it dwindles and you begin backsliding. So, if you create many blog writing goals to accomplish at the same time, you'll burn through the willpower. Perhaps you'd ultimately like blogging every day, having a highly active presence on social media, and that you want to create an e-book each week. Three goals sounds easy! But they aren't really just three goals. You can't just run 10 miles a day. Just like you can't start #blogging 10 times a week.These are three huge goals made up of many smaller benchmark goals, and you certainly can't do all of that at once. Choose one big goal, and work toward it. Then move on to the next one. Start small. Have just a few goals. Achieve them. Set some more goals. Follow that pattern. 3. Be Specific About Your Blog Writing Goals In the American Journal for Health Promotion, researchers found "the more specific you make your goal, the more likely you are to achieve it." Instead of saying you will "blog more", your goal should be "blog twice a week". Instead of saying you will "use social media better", your goal should be "three Twitter posts a day". You need something specific as your goal so that you know exactly what it takes to get there. Make your goal to blog specific. One post a week may be too much for your #newyearsresolutionVague blog writing goals allow for confusion and leave wiggle room, which allow you to wiggle right out and give up. 4. Put Something That Matters On The Line In the Journal of the American Medical Association, researchers discovered that people who were trying to lose weight were more successful if they put money on the line. If those  folks  failed to lose weight, they would forfeit the money they set aside prior to beginning their diet. The participants that had money riding on their weight loss actually exceeded the goal, so powerful a motivator was the fear of losing their own money. What if you and your blogging team were to use this idea, and set up a "bank" of things that mattered. Perhaps you have the best location in the office. Put that on the line. If you don't meet your blog writing goals, you forfeit the space. Give up something you love if you miss your #blogging goal.This seems to be a harsh motivator, but some personalities respond quite well to the idea of losing something that has meaning. Find out what motivates you.   5. Bundle Your Challenges Together Consider the habits you are trying to overcome- and those you're trying to  establish. These are the two battles that are consuming your energy. What if you were to bundle them together so they played off of each other? In a New York Times article about keeping resolutions, the authors suggested an interesting scenario. Let's say you were trying to stop reading trashy novels so much, and you also wanted to work out and exercise more. You could bundle these two goals by allowing yourself to read those novels only while working out. For your blog, make a list of what comes easy to you, and what doesn't. What habits are you trying to break? What habits are you trying to form? Could you bundle them? Let's say you love diving into your feed reader and reading blog posts to get ideas and also love getting involved in the conversations on those posts. Conversely, you hate writing your own posts. You could bundle these by setting up a system where you cannot visit your feeds until you've completed the draft of a post. Combine habits you're overcoming with ones you're trying to establish to #blog more.Again, it's a harsh motivator, but if you're really struggling to find a way to meet blog writing goals, you need to find out what motivates you. This technique might (and it might not) motivate you. Recommended Reading Good Writing Habits of Successful Writers and Bloggers 6. Surround Yourself With People On The Same Path Find others who have a similar goal, or are at least of the same mindset aiming toward improvement. Having the wrong people around you will only make you fail, or add to the burden that you are trying to overcome. A study in the Journal of Occupational Health Psychology  discovered that the wrong crowd can increase your stress and other negative health factors. If your goal is to increase traffic and see various kinds of measurable successes on your blog, you shouldn't surround yourself with bloggers who are after more ephemeral or abstract blog writing goals.   You cannot really support each other with anything other than an attaboy since any serious advice you might suggest would not align with either party's goals. Surround yourself with positive people who understand your #blogging goals.Additionally, people who are not on the same path sometimes, even unconsciously, attempt to get you to change course. "Oh, traffic doesn't matter. It's more important to have people that are reading instead of lots of hits." That's a fine statement if your goal is to write posts that people finish reading, but it isn't very encouraging if you have a goal that involves a specific number of hits per day. 7. Keep Writing As You Build Momentum Just as over- committing to blog writing goals that are too big sets you up for failure, so will an eye for expectations that are too large. You will likely not have thousands of readers the first week. You have to write and build up a platform, a reputation, and a following. In other words, you have to keep writing even if it feels like no one is reading. Anyone who has ever set up an exercise goal can appreciate how difficult it is to start and to keep going. It takes awhile to get from there to that magical time when exercise starts becoming fun, and when you finally start seeing results. Most of us are motivated  by results, and when it takes a while to see those results, we get discouraged. I call that time. It can be so easy to quit when you aren't seeing results. And that, unfortunately, is where most new blogs find themselves lodged and are never able to reappear on the other side. Build your own momentum. Find encouragement and reward in the measurable thing that is apparent right now, before those measurable results are seen.

Death penalty Research Paper Example | Topics and Well Written Essays - 1000 words - 2

Death penalty - Research Paper Example In some communities, however, the death penalty among its members was shunned because of the fact that it was forbidden to spill the blood of fellow community members. In such cases, this sentence was often reserved for times of conflict with neighboring communities where captured individuals, especially leaders, were sentenced to death. The continued use of the death penalty to punish a diverse number of crimes in the modern world has come to receive praise and condemnation in equal measure. Those, who advocate for it, argue that it serves as a deterrent to crime, since those who are given the death penalty serve as an example to would-be criminals (Fagan, 2006). Furthermore, they state that there are those individuals, such as murderers, who if sentenced to death, would be good riddance from society. This is because of the fact that they will have been removed from society on a permanent basis, thus ensuring that they are kept from repeating the same crimes that they have committed . They further argue that the death penalty is a just punishment for those individuals who commit such heinous crimes as child murder and serial killing, because these are human beings without a conscience who must be completely removed from society. In addition, they state that the death penalty is completely justified especially when applied to cases where individuals are serial murderers or have committed mass killings; acts which are unforgivable in most human societies in the world (Vollum et al, 2004). It is argued that sentencing such people to death is a means of showing the members of society that such acts cannot be tolerated and that if they are committed, then the lives of the offenders would be forfeit. There are some among those who support the use of the death penalty, who have gone as far as to state that not applying it on people who have committed such crimes as murder and genocide is a miscarriage of justice (Davis, 2002). For them, those who call for the abolitio n of the death penalty are not living in a realistic world, because its abolition is likely to increase the occurrence of terrible crimes in human societies. Furthermore, it is stated that the punishment of a crime must be painful in proportion of the crime committed and this is used to justify the death penalty since leaving murderers alive would be unfair to the families of their victims. The opponents of the death penalty, on the other hand, argue that its application in all manner of cases is a violation of the human rights of the individuals who have committed crimes. They argue that not all of those who are sentenced have a desire to commit murder and that in fact, there are many who only commit murder in self-defense since to do otherwise would have meant their own deaths (Rogoff, 2008). Another argument that they give is that the application of the death penalty is discriminative since most of those people who are sentenced tend to come from minority groups which do not have the resources to get the best representation in the courts (Lynch and Haney, 2000). They state that the use of the death penalty is an act of violence and that its continued use encourages the propagation of a culture of violence within the human society.

Health Econimics and Policy Essay Example | Topics and Well Written Essays - 1250 words

Health Econimics and Policy - Essay Example ining both the advantages and disadvantages of the NHS will lead to a better understanding of the NHS and it may lead to possible ideas for improvement of the NHS. I will begin my discussion of the NHS with its advantages, including its purpose and some of the things that are free. Then consequences of the NHS will be explained, including long waiting times, unfair payments, some parts of health care not being included for free, problems getting enough funding, and perceived similarity to communism. Finally, based on these consequences, some potential solutions will be described. To begin with positive aspects of the NHS, one of the biggest advantages has to do with the reason this organisation was created. The point of the NHS is to give health care to everyone in England, whether they are rich or poor. (Wikipedia, 2008 from NHS website). Instead of health care being a luxury for people with money, the NHS considers it a necessity and a human right. One of the good things about the NHS is that general practitioner visits are free even though some people think they should not be. People need to get referrals from general practitioners to see specialists. â€Å"It has been argued that a nominal charge for an appointment with a GP could be introduced to prevent patients consulting their GP with minor real or imaginary complaints.† (Wikipedia, 2008). If general practitioner visits were not free, though, many people who did not know how much they really needed to go might put their health at risk by skipping the visit to save money. This is a case where it is better to be safe than sorry. Another advantage of the NHS is that it does not require more money from people choosing to do things that make them have more health problems. Some people think that they should not have to help pay for the costs of a smoker who gets lung cancer because that person chose to smoke. (Rodgers, 2003). I am glad that smokers and other people do not have to pay more because

The reaction between zinc and copper sulphate Essay Example for Free

The reaction between zinc and copper sulphate Essay I am going to investigate the reaction between Zinc and Copper Sulphate. Method The reaction will be exothermic; so that means heat will be given out. I will have to see the temperature difference between each amount of Zinc and store the results onto a graph. The equation for this reaction is: Zinc + Copper Sulphate Zinc Sulphate + Copper. Copper Sulphate is a blue solution, which is toxic, and the Zinc steals the Sulphate (like a bully taking sweats from someone) and that leaves Copper as a solid form. This reaction occurs because Zinc is higher up the table in the reactivity series; I know this because I referred to the textbook. Prediction My prediction is that I think that the Zinc will react quite quickly with the Copper Sulphate. It will make the temperature rise and turn into a colourless solution; the temperature will rise by about 20i. There will be no things to make the test unfair, I will make sure the same cup is used each time, the amount of Copper Sulphate stays the same (40 ml) and the amount of Zinc is correct each time. Safety For safety during the experiment I will make sure that I will wear goggles so I have eye protection. I will make sure the solution does not get poured down the sink because it kills bacteria that the sewage workers produce. Also I will make sure the laboratory rules are followed accurately. Results table Mass of Zinc Number of moler ratio Temperature Temperature Temperature Moles of Zinc At the start At the end Increase Analysis Ive analysed my results and the shape of the graph is steadily inclining except for the one anomalous result. The result depended on four things the temperature, catalyst, concentration and size of particles. The temperature was slowly rising until the zinc stopped reacting. The catalyst (zinc) made the reaction happen easier so the activation was lowered. The anomalous result had a few explanations for why it was lower than the others. Conclusion I have learned that the experiment was exothermic and the rate of reaction with zinc and copper sulphate. Also that zinc it higher in the reactivity series than copper thats why there was a reaction otherwise there would not have been no reaction at all. The zinc acted as a catalyst in the reaction by speeding up the reaction so it was less activation. Evaluation The method I used in this experiment was displacement, were the copper sulphate and zinc reacted to produce zinc sulphate plus copper, so the more reactive metal (zinc) displaced the less reactive one (copper). During the experiment I have found out that the experiment I carried out was similar to my prediction that made except for one anomalous result. The average temperature raise was 19. 5 and my prediction was 20. It probably would have been higher if the anomalous result was higher that 13. The only reasons for the anomalous result was either because I didnt let the temperature drop from the previous experiment or I didnt let it go to its maximum temperature before ending the experiment. So my prediction was nearly all correct except one result that made the average lower and the line of best fit on the graph decrease. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Patterns of Behaviour section.

Outsourcing Inmates :: Globalization essays, research papers

Outsourcing Inmates is a Bad Move Governor Greg Benson wants to outsource the states medium security prisoners. Outsourcing would mean send inmates in the states prisons out of state to serve their prison sentence. We would be sending these inmates who aren’t just a number; they are fathers, sons, and grandchildren to prisons in states such as Texas or Georgia. He says this will help with over crowding and will save New Hampshire tax payers money. Shipping inmates out of state will hurt the community’s of New Hampshire, it won’t save much money, and is a bad idea.   Ã‚  Ã‚  Ã‚  Ã‚  About 70 protesters, calling them selves Families of New Hampshire Inmates, gathered outside the statehouse on March 15, 2004. The prison staff and families of inmates are concerned about Governor Benson’s plan to ship inmates out of state, which will also send jobs out of state (Inmate). Charlene Newman, a Massachusetts resident, insists it is irresponsible to make budget cuts to the Department of Corrections; it puts a strain on public safety. â€Å"If they send our families away, they are just warehousing them,† Newman said. â€Å"They are going to send them back to this community not reformed, and our communities are going to be unsafe† (qtd in Inmates). Another protester was Portsmouth’s mayor Evelyn Sirrell. Her son is in the state prison on a kidnapping sentence. â€Å"To sit in that room and watch the children, the wives, and the grandparents visit their loved ones is very warming,† Sirrell said. â€Å"I’ve been t aking my 8-year old grandson to visit his father regularly, and his face just lights right up. To snatch that away just isn’t right. I’ll fight this, and fight it and keep on fighting it† (qtd in Manning). â€Å"There’s still a feeling that they are a throw-away society. But everybody makes mistakes, and we should give these inmates a chance to bounce back,† Sirrell said. â€Å"Separating them from there families will make it that much harder for them† (qtd in Manning). David Michaud, an inmate at Concord state prison, said the governor’s proposal is causing â€Å"anxiety† and â€Å"uncertainty† among the inmates. (CCA) The Executive Councilor of NH, Peter Spaulding, doesn’t agree with Benson either. He notes the Governor didn’t even consult with the council or legislators before enouncing his plan. â€Å"To me it doesn’t make a lot of sense. Nobody went to the legislature or the council, and there wasn’t even much consultation with corrections officials from what I can tell,† Spaulding said.

Poetry Walt Whitman I Hear America Singing Essay

In I Hear America Singing Walt Whitman paid tribute to the workers of America. Whitman included every worker that he could think of, including the women and the girls who stayed home and do house chores. Whitman pictured them as happy and contented people who put dignity and respect in labor. In the poem the worker carried the physical burden of his work with a light heart that made him sing. In the first line, the entire country was euphoric and they sang different songs in unison. Whitman used varied carols to describe the emotion of America. Carols were usually sang on Christmas seasons when people were upbeat and matched perfectly the celebratory mood of the holidays. In the poem the Americans did not sing ordinary songs but those like carols which were mostly cheery and bouncy. He started off with the mechanic whose song he characterized with strength and blitheness. The carpenter lay down the plank and put up the beam. His job was physically demanding but he still managed to sing. The mason looked forward to another day of work and he sang along the way. Anything that we are eager to face everyday as something that gives us pleasure is reason enough for us to sing out our feelings, which was exactly the case of the mason in the poem. The boatman sang out the things he needed for his boat was a novel way of doing his job of checking the tools of his trade. The deckhand sang from the deck where he can see the vast expanse of the sea. This was how he gave in to his feelings of exhilaration, freedom and joy. Creativity flows from the shoemaker and the hatter as they each went about their routine work. Whether sitting down or standing up they were at their most comfortable that singing came naturally easy for them. In the woods and in the farms, the song came from the cutter and the farmer as they labored from sunlight to sundown. Their task can be back-breaking but by singing they lightened their burden and provided themselves respite especially at midday. The women who did the cooking, sewing and washing also sang to cast away their boredom and in its place welcomed the gladness in doing their domestic chores for their love ones. Walt Whitman spoke of lightness of feelings, despite the demands of work. He used contrasts in the poem. He associated work with heavy and song with light. He made an attempt and succeeded in uniting or putting the contrasts together by making the worker sing. The worker sang not to please an audience but he sang for himself. Singing did many things to the workers: sustained the jolly mood of the mechanic, lightened the load of the carpenter, opened the exciting day of the mason, puts novelty in the boatman’s job, let the thrill in to the deckhand, fed creativity in the routine for the shoemaker and the hatter, provided a restful break for the woodcutter and the farmer, and took the boredom away and inspired the women in their home chores. Walt Whitman used free verse in I Hear America Singing as well as imagery of men with different occupations giving in to the urge and lightness of feeling to want to burst into a song. With free verse he was able to compose a picture of uncontained happiness of a man in doing his job. Free verse was suggestive that work was not a bondage to the man but the source of his joy. Whitman made an unrestrained enumeration of workers who sing as they work, giving the readers an impression that there were many of them with similar attitudes and feelings towards their work. In the title, it was not the workers he heard singing, but the whole country of America. Again, with the free verse, his scope was not limited to those he enumerates. He collectively hears everyone in America. The working man is America, whatever his occupation may be. He gives tribute to the workers, he gives tribute to America.